JTMGE Vol. 6 No. 2 (October 2015)
Permanent URI for this collection
Browse
Recent Submissions
Item A Demographic Study of Buying Spontaneity on E-Shoppers: Preference Kolkata (West Bengal)(Chitkara University Publications, 2015-10) Indrajit GhosalOnline shopping or e-shopping has increased extremely in the past few years in India. Kolkata (West Bengal) is not so far behind. Lot of Online portals has been launched in india (like ebay, Amazon, Flipkart, Jabong, Myntra, Snapdeal etc.) and they have given a lot of opportunity and facility to buy products easily. It has improved the lifestyle of people in the country. Consumers tend to be attracted by the offers on the online shopping portals. This has resulted in increased impulsiveness among the buyers online. The study is an attempt to understand the effect of spontaneity among online buyers. For this research, online shoppers from Kolkata City were taken. The study indicated the fact that various factors contributed to the impulsiveness among buyers while they do online or e-shopping. Amongst them, unplanned tendency, online shopping mood and online shopping experience were identified as major factors. Demographic factors like age, gender, income and occupation of shoppers were also analyzed to know its effect on e-shopping spontaneous behaviour.Item Learning Region and Performance of Pharmaceutical Industry: Evidence from Two Indian States(Chitkara University Publications, 2015-10) Tareef HusainIn the extent literature, availability of critical regional and technology-based factors have been recognized as the constituents of learning region which in turn lead to the rising performance of enterprises located in the region. These regional factors subsume sub-national policies, vertical industries, knowledge institution, skill, demand and infrastructural factors. Pharmaceutical industry is one of the knowledge-intensive industries, which is theoretically believed to be performed better in a learning region. The present study takes into account two Indian states namely, Gujarat and Himachal Pradesh and describes the status of pharmaceutical industry in the light of learning region. The descriptive explanation based on time series data for the last two decades revealed that the rising trends of pharmaceutical industry in the state of Himachal Pradesh, sourced by the conducive policy supports, rising share of chemical industry, rising enrolements in higher education and availability of good infrastructure. On the other hand, despite encompassing considerable infrastructure, skilled labour, knowledge and demand, Gujarat has reported constant or marginally declining trends of pharmaceutical industry, in terms of number of units, output and employment during last decade.Item A Principal-Agent Explanation for Technology Transfer(Chitkara University Publications, 2015-10) Beryl Zi-Lin Kuo; Chien-Hsin LinTechnology licensing and transfer is subject to problems of asymmetric information including moral hazard. This study explores the effects of informal governance, knowledge tacitness, and organizational receptivity on the preference of variable royalty scheme in the context of technology licensing. Drawing on the classic principalagent model, we assume that the variable royalty scheme is a process-based contract where the licensee is the principal and the licensor is the agent. The results show that informal governance facilitating goal alignment is positively associated with the variable royalty scheme (i.e. the process-based contract). Organizational receptivity promotes the legitimacy to imposing routines, evaluating the technology, and forming expectation, and is positively associated with the variable royalty scheme. Knowledge tacitness is negatively associated with the variable royalty payment, which implies less transfer programmability moves payment from variable royalties to a fixed fee. Our arguments are significantly different from classic principal-agent relationship that does not involve the dimension of licensee transfer and monitoring capacityItem Significance of Supplier Selection Criteria Evolvement in IT Outsourcing to Emerging Economies – Lessons from a Global IT Outsourcing Project(Chitkara University Publications, 2015-10) Harri Hyvonen; Mikko Helminen; Chihiro WatanabeIn line with the increasing significance of the acceleration of information technology (IT) advancement and also of harnessing the vigor of emerging economies, IT outsourcing to emerging economies has become global concerns. This enables global companies to enjoy a critical competitive edge by choosing the best option in outsourcing strategy and supplier selection. Consequently, supplier selection criteria have become critical issues for both suppliers and customers. This paper attempts to provide insightful suggestions to these issues. An empirical analysis was conducted taking supplier selection criteria evolvement in global IT outsourcing project focusing on action research in a multinational company. Noteworthy findings include impacts of manager’s change, identification of creative moment and weighting of supplier selection criteria.