JTMGE Vol. 3 No. 1 (April 2012)

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https://demodspace.chitkara.edu.in/handle/123456789/323

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    Government Initiatives for Developing Technologies in Public Research Institutes through Strategic Relationship with Industry
    (Chitkara University Publications, 2012-04) S. Rama Mohan
    The relationship between The country that facilitates strategic relationships among research institutes and industries, through appropriate mechanisms, gains a competitive edge through faster technology development, transfer and commercialization. Successful technology development and transfer, needs early identification of potential technologies and assessment of their commercial potential. This study examines various models for technology selection and technology development available in the literature. Also, this communication presents various government initiatives that promote technology development, transfer and commercialization in Indian public research institutes. These initiatives try to bridge the gap between research institutes and industry and help research institutes to commercialize the technologies emanating from it. Important initiatives and their implementation were identified using an explorative study through a review of secondary sources and websites of concerned government departments.
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    Emerging Technologies in Eye Sight Cor rection: Customers Perspective
    (Chitkara University Publications, 2012-04) Rati Shukla; Anjana Singh
    LASIK (Laser in siter kerato milensis) is a form of refractive surgery which intends to correct eye sight error and reduces the need of other visual aids like glasses and contact lenses. With the emergence of latest technologies in the eye care, the aim of this paper is to explore the eye sight correction surgery: LASIK in the National Capital Region of Inida. It would further identify the market segments that have undergone the surgery or intend to do so in the future, hence highlighting the customers’ perception about the same.The research explores upcoming technologies through personal interviews with Eye surgeons in the National Capital Region. The interviews specifically emphasize on the technological milestones in the eye correction area. Further, a questionnaire based survey was conducted, to evaluate customers experience and expectations from these eye care technologies. The study hence, provides a comprehensive overview of the technological high points in the eye sight correction. Also the paper focuses on the various apprehensions raised by customers relating to safety and pricing of these eye surgeries.
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    Building Consumer Loyalty – Challenge for Global E-healthcare Organizations
    (Chitkara University Publications, 2012-04) Slawomir Smyczek; Justyna Matysiewicz
    In this study authors provide a conceptual investigation regarding the role of consumer loyalty for e-healthcare organisations. The main aim of the article is to identify the level of consumer loyalty and factors which determine this phenomenon. Further the paper suggests a consumer loyalty model on e-healthcare market. The survey was conducted using structured questionnaire. Scale to measure each of factors in the model were developed based on previous literature and using existing scales where possible. A total of 1000 questionnaires were distributed by the Internet to the patients. The results demonstrated that level of consumer loyalty towards e-healthcare organizations is relatively low – lower than what it is, towards traditional healthcare institutions. The most important factors determining consumer loyalty in this market are: trust on ehealthcare institutions, satisfaction from e-medical services and technological factors, like security and privacy. Results of research can be applied by managers of e-healthcare organizations, particularly by departments responsible for establishing relationship with patients and IT units that are involved in the process of developing new electronic marketing channels. The target audience can be characterized as all researchers and practitioners interested in health care services and marketing issues
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    Social Media and Revenue Management; Where Should the Two Meet?
    (Chitkara University Publications, 2012-04) Kate Varini; Pavan Sirsi
    The objective of this study is to explore how social media strategies can be integrated with the function of revenue management. A survey was used to evaluate the extent to which some travel firms use/perceive social media. This study explores possible synergy between the time spent developing social media channels and the opportunities these might generate for travel firms active in the application of revenue management tactics. This has lead to the recommendation of new practices that could potentially enhance future revenue and profit. The present study identifies that travel firms can build opportunities to capture additional revenues by focusing on building engaging and useful content for customers. The travel industry is just beginning to embrace the need to combine public relations (PR) activities with new marketing approaches that must engage, rather that use interruption and coercion to generate sales. As engagement of the public with social media grows, it is evident that this will have implications for revenue management approaches, in the same way that approaches to PR and marketing have needed to evolve with the growth in online interaction between consumers. A shift in strategic outlook may enhance the ability of travel companies to sell valued products, improve customer relationships and increase their bottom-line; hence it becomes even more important for such organizations to ensure they have a solid social media strategy.
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    Resonance between Innovation and Consumers: Suggestions for Emerging Market Customers
    (Chitkara University Publications, 2012-04) Chihiro Watanabe; Weilin Zhao; Mitsuko Nasuno
    Consumption increase in emerging markets is significant for global sustainability as it helps in overcoming structural impediments that impede investment inducement. In this light, the paper aims at demonstrating a hypothesis that resonance between innovation and consumers triggers co-emergence of investment essential for an emerging market and further analyses resonant behavior between attractive goods and consumers. The elevation in face temperature of consumers looking at attractive goods was measured at the event corner of a Japanese supermarket by utilizing thermography. Noteworthy findings obtained include that consumer temperatures increase as they perceive, recognize and decide to purchase attractive goods while elevated temperatures decrease when the goods are not attractive enough to purchase. Consumer couples also incorporate a general tendency to converge toward the same decision in a resonant way. Through correlation analysis of sales records, it was demonstrated that sales of attractive goods represents innovation which increases by resonating consumer demand through construction of a spirally developing virtuous cycle. These findings provide a constructive suggestion for stimulating latent consumer vitality in emerging markets as a way of inducing investment.