JTMGE Vol. 2 No. 1 (April 2011)
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Item Using the Genetic Algorithm for Optimization of the Integrated Urban Transportation Systems(Chitkara University Publications, 2011-04) Sharam Gilani Nia; Bahram Sharif; Neda Habibzadeh; Musa RezvaniImproving the public transportation problems should rely on integrated multidimensional transport policies which can soften the demand of infrastructure investment. However, it would be very difficult to fully consider the multi-dimensional transport polices in planning framework because there would be too many possible policy combinations to be evaluated. So, this study attempts to develop an analytic framework for evaluating urban integrated transport policies comprehensively, including strategies of investment, pricing, management and regulation. To deal with the difficulty of too many policy combinations, genetic algorithms will be used to search for the optimal strategy combination for integrated transport strategy. Finally, the relationship between quantified objectives, policy combinations, and assessment performances would be analyzed using the proposed model.Item Synergy between Internet Technology and Traditional Media: A Perspective on Indian Marketers(Chitkara University Publications, 2011-04) Meghna RishiThere has been limited research in the Indian Internet advertising space and this paper explores the media preferences of Indian marketers highlighting their attitude towards the new medium. Since Internet penetration is rising in India, the research also identifies whether advertisers prefer a synergy between the traditional mediums and Internet Technology for their advertising campaigns. The paper is based on empirical research conducted amongst 69 Indian marketers/ advertisers belonging to New Delhi and Mumbai (India) and 50 Indian advertising/ online agency professionals. Advertisers have been chosen from industry verticals including Banking and Financial Institutions, Automobile, Fast Moving Consumer Durables (FMCG) and Telecom because they include the top advertising spenders in India (KPMG and FICCI, 2010). Views from advertising agency professionals, published in trade magazines, are considered to further substantiate the research findings through industry inputs. Based on some unique strengths of Internet advertising , Indian marketers respond positively towards including Internet in the media mix and believe in drawing synergy between Internet and traditional mediums. However they are still apprehensive about the efficacy of the medium. Indian advertising agency professionals consider it important to include Internet in the media mix, however they do not push the medium aggressively. The study identifies that Indian marketers and advertisers prefer to use Internet Technology and web advertising, in a campaign\’s media mix only when the campaign is also run on traditional mediums. In seclusion, the medium is not the preferred choice for advertising. The paper pinpoints the reasons for the slow acceptability of Internet advertising amongst Indian marketers and suggests learning of advertising agency professionals to leverage maximum benefit out this interactive medium. The paper also offers insight to academicians who wish to explore the changing dimensions in communication managementItem Vibrant Eco-system Creation for Sustainability: A Lesson from Singapore’s Water Industry(Chitkara University Publications, 2011-04) Michele Y.C. Chew; Chihiro Watanabe; Yuji TouThrough a stepwise national strategy of importing technology, building indigenous capabilities through learning and assimilating imported technology to exporting the indigenous capabilities, Singapore has successfully caught up with the nations that are advanced in the technologies related to water treatment. From the macro-numerical phenomenon observed, this paper aims to provide both qualitative and quantitative evidences of this co-evolutionary dynamism between innovation and institutional systems. Realising the issue as a comprehensive technology chain and its substitution for traditional resources, sophisticated combination of government stimulation and industry participation leading to a Global Hydrohub has induced world leading-edge innovation involvement. Such a vibrant eco-system aiming at overcoming the constraints for sustainable growth can be applied not only to water management but also to energy and climate change issues. Policy makers in emerging economies can adapt the successful practices and note the pitfalls in establishing the vibrant eco-system that is essential for sustainable environmental solutions for their economies.Item Information Systems and Quality Management in Healthcare Organization: An Empirical Study(Chitkara University Publications, 2011-04) Sunil C. D’Souza; A.H. SequeiraThe paper explores current status of information systems, identifies gaps in the current information systems and assessment in healthcare organization. This paper is based on Critical Analysis of literature and a questionnaire is administered on administrative level employees of South Indian healthcare organizations. It has been identified that healthcare organization should have specific strategy and must implement measures derived from strategy. Data and information systems should be seen as business resources. The knowledge base of medical field is large and it is growing rapidly. Hence information system must be integrated across the enterprise. The results of the study determined the relationship between measurement, analysis and knowledge Management on performance. The Information system is the newest dimension among the MBNQA (Malcolm Baldrige National Quality Award) criteria. The Information system performance was assessed in terms of management relevant data and information. The outcomes suggest that there is a growing recognition of the administrators about the importance and use of information systems as a critical resource in healthcare organizations. From the study it is inferred that information system analysis continues to be a challenge. The higher utilization of technology, computerization and the Internet has resulted in dramatic change in the quality performance of the Healthcare Organizations. The paper provides an empirical evidence that information system has an impact on performance in the context of healthcare organizations. The information system is a key performance area of Quality management and it has received limited attention in improving quality performance including MBNQA. Finally, the study concludes that there is an immense scope for altering current information systems and it should be aligned with the quality management environment.Item R&D Management Trends in the United States, India and China(Chitkara University Publications, 2011-04) Tugrul U. Daim; Ashok Bhatla; Mohammad Mansour; Robert DeLay; Paul NguyenThis study researches the Management of Research and Development (R&D) in the emerging economies of India and China and compares theirs with R&D in the United States (US). The purpose of this research is to forecast the future of R&D in these three countries. Because R&D is changing rapidly, particularly in China, understanding where they will be in the future is of interest to the scientific, academic, government and business segments of each country. Our research consisted of gathering industry standard measures of R&D from 1996 through 2009. These measures are as follows: R&D spending as a percentage of GDP (total government, industry and universities), researchers per million inhabitants, number of patents granted each year, number publications each year and total number of graduates in all programs in thousands. We gathered and logged the metrics for each year from 1996 through 2009 and used the historical data to forecast future positioning of R&D in these countries. An overview of each country is provided in the introductory portion of this paper. This provides the context for the historical performance of R&D and for expected future performance of R&D in the US, India and China.Item Dual Hybrid Management of Technology: Co-evolution with Growing Economies(Chitkara University Publications, 2011-04) Kayano Fukuda; Weilin Zhao; Chihiro WatanabeGiven the increasing significance of the co-evolution between advanced and growing economies for problem-solving innovation that aims at solving global critical issues, this paper attempts an empirical analysis to identify the optimal co-evolutionary trajectory, which could benefit both advanced and growing economies. While Japan has succeeded to develop the hybrid management of technology fusing indigenous strength and learning ability, it has revealed some limitations during the global simultaneous economic stagnation. The analysis suggests that the dual hybrid management of technology coevolving also with growing economies is decisive to the problem-solving innovation of the nation. This benefits nations in growing economies as well. This paper provides new insights into the problem-solving innovation, and also inducing strategy of growing economies for global sustainability.