JTMGE Vol. 14 No. 1 (April 2023)

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https://demodspace.chitkara.edu.in/handle/123456789/336

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Browsing JTMGE Vol. 14 No. 1 (April 2023) by Title

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    A Study of Educational Technology Startups in India
    (Chitkara University Publications, 2023-04-18) Dinesh Rawat; Kalpana Rawat; Arti Sharma; Shefali
    Background: EdTech startups are shaping the Indian education industry with the aim of making education truly interesting. The covid-19 pandemic has affected all businesses except EdTech sector. EdTech industry is among those sectors that has observed rapid growth during covid-19. EdTech startups has witnessed a flood of users, funding, and stakeholders like never before. All these reasons make EdTech an interesting topic to study. In order to know EdTech, this study makes an attempt to carry out sentiment analysis of customer reviews on apps of leading educational technology (EdTech) startups. Purpose: The objective of this paper is to study the sentiments of people towards different EdTech startups in India. The objective is achieved by conducting sentiment analysis of app reviews of three leading EdTech startups operating in India. Methods: The study uses qualitative research where descriptive research design is used. Data is collected in the form of consumer app reviews from google play store. Reviews were taken for last six months. Total sample of 750 reviews were taken in the study which include 300 reviews for Byju’s learning app, 220 reviews for Unacademy and 230 reviews for Physicswallah. Purposive sampling is applied in this study. Sentiment analysis techniques is applied with the help of Azure Machine Learning MS Excel add-in. Results: The results of the study suggest that majority of users have negative sentiments towards Physicswallah app, Byju’s learning app, and Unacademy learner app. Conclusions: The results of this study would be useful to predict people sentiment about Edtech startups apps. The findings of this study give information to management of Edtech startups about positive or negative opinions of their application users so that they can develop strategies exclusively. Further research can include greater number of reviews and also consider demographic data of the reviewers.
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    An Empirical Analysis of the Growth Patterns of the Automobile Industry in India
    (Chitkara University Publications, 2023-04-10) Navleen Kaur
    Background: Since the introduction of the LPG economy in 1991, the automobile industry in India has progressed rapidly, and a large number of global auto manufacturers have established manufacturing facilities in India; however, the Indian industry lags behind that of many other countries. Therefore, a comprehensive framework is required for the growth and development of the industry. Purpose: This paper attempts to study the growth of the automobile industry in India over the selected period. The study also makes projections of various growth parameters of the industry based on an analysis of past trends. Methods: This study examines secondary data collected from the Society of Indian Automobile Manufacturers’ (SIAM) website spanning 19 years, from 2003-04 to 2020-21. The data were characterized using various descriptive statistical measures, including mean, standard deviation, coefficient of variation, and extreme values. An exponential growth rate was determined to examine the industry expansion. Subsequently, growth forecasts were developed for the selected parameters by employing trend equations. Results: The study finds that annual production, domestic sales, and exports of the industry showed an increasing trend until the outbreak of coronavirus in 2019. Subsequently, a sudden decrease was observed in the production, sales, and exports of automobiles from India. The research revealed that the passenger vehicle sector experienced the most significant increase in production and sales within the industry during the timeframe examined. The two-wheeler sector demonstrated the highest growth rate in vehicle exports during the study period. Conclusion: The implementation of the Bharat stage VI standards and the outbreak of COVID-19 will have a significant impact on the industry. The industry is negatively affected by the pandemic. However, the extent to which the loss will occur and how the industry will recover from it can be determined in the long run. The study proposed that the government should develop a detailed roadmap to help the industry navigate the challenges posed by the COVID-19 pandemic more effectively. In addition, it recommends that the Indian automotive sector prioritize self-sufficiency in manufacturing advanced and environmentally friendly vehicles.
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    Analysing the Influence of Mudra Loans on Small/Micro Enterprises in Pune City, Maharashtra
    (Chitkara University Publications, 2023-04-10) Sushmitha Rao; Komal Singh
    Background: The Mudra initiative plays a crucial role in supporting entrepreneurship and facilitating financial assistance to small and microbusinesses. Through a combination of quantitative and qualitative methods, this study analyzes the accessibility, utilization, and effectiveness of Mudra loans in Pune City. The research investigates the financial performance, job creation, and entrepreneurial prospects of businesses that have availed of mudra loans compared to those that have not. Additionally, we explore the challenges and opportunities that entrepreneurs face in the context of this government scheme. Purpose: The purpose of this paper is to examine how MSMEs utilize Mudra loans and for what purpose, and to identify the major challenges they face in accessing these loans. Methods: Our study uses qualitative factors to study the impact of mudra loans on SME’s. The present study is descriptive in nature. The data was collected by the personal interview method using a pre-tested schedule prepared for the purpose. I collected data from 300 respondents from Pune city from August 2023 to December 2023. Secondary data was collected through reference books, annual reports, discussions with bank officials, etc. Results: The findings of this contribute valuable insights to policymakers, financial institutions, and entrepreneurs, enabling them to make informed decisions to enhance the support and success of SMEs in Pune City, Maharashtra. Conclusions: The paper studied the impact of mudra loans on SMEs in terms of utilization of mudra loans by the SMEs and challenges faced while availing the mudra loans. The research found that the mudra loan scheme has been beneficial to the small and micro enterprises in the Pune city area. SMEs utilized the Mudra loans as working capital, for fixed capital, and for business expansion. But there has been no significant improvement in employment generation and standard of living of the beneficiaries due to the mudra loan.
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    Marketing Reimagined for the AI Era: Strategies Implemented for Unlocking and Harnessing Innovation in Customer Engagements and Experiences
    (Chitkara University Publications, 2023-04-10) Padmashree Chandak
    Background: In this technological era, modern-day customers are inclined towards technology and prefer supporting elements that empower engagement to be experiential and intuitive. Artificial intelligence works to redefine a company’s ability to know, reach, and communicate with its customers. The background of the study focuses on discussing the updates concerning the arrival of AI into marketing strategies and how its emergence has brought a redefinition into customer engagement strategies. Purpose: The main purpose of research aims to bring to light how AI-based tools and techniques have been adopted into marketing for the value-added engagement of customers. It will also analyze the degree of personalization that has been affected by AI implementation. Methods: The study and method adopt descriptive research and are review-based. It involves the evaluation of knowledge procured from various secondary sources, and this study has considered many research publications for determining the very fast-changing sector and power of artificial intelligence within the marketing field and how it influences companies into engaging with their customers. Results: The result of this academic research might open new frontiers directed by AI-powered strategies and tactics, providing competitive leverage opportunities among businesses. Moreover, AI gives the opportunity for businesses to get distinguished in their services rendered to consumers. Conclusion: AI has shown great promise in marketing as a means of enhancing communication with customers. Marketing here, on behalf of AI, further creates an experience with respect to the customer experience, setting the dynamic revolution for marketing. Henceforth, merging AI into data marketing will allow the company to generate a close rapport with their tech-savvy customers.
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    RegTech Adoption for Sustainable Development in India: Challenges and Opportunities in Banking Sector
    (Chitkara University Publications, 2023-04-10) Tanisha Vaishnav
    Background: The Indian banking sector is facing increasing regulatory demands along with the need to meet sustainability goals, so RegTech adoption has been crucial in bridging the gap between financial operations and sustainability. Purpose: The purpose of this paper is to explore how RegTech has been a pivot in the technology layer of the Indian banking sector and what are the prospects and challenges for future growth. Method: This research adopts a qualitative and literature-based methodology. This paper is based on secondary data, in which the existing literature and reports, along with various policy documents, are referred to for understanding the concept of RegTech in the banking sector. Results: Results highlight the importance of the RegTech in the Indian banking system in bridging financial operations and sustainability goals, strengthening regulatory compliance, and positioning itself better in an international arena. Conclusion: RegTech opens a new chapter in the financial industry, helping to make compliance with increasingly stringent regulatory requirements more efficient and for banks, adopting RegTech is not just a matter of regulatory compliance; it is a strategic imperative that will define the future of financial operations in an increasingly digital and sustainability-driven world.
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    The Influence of Resonant Leadership Style on Employee Turnover Intentions in The Indian International Trade Logistics Industry: Exploring the Mediating Role of Organizational Commitment
    (Chitkara University Publications, 2023-04-10) Vivek Dabral; Prof. H.C. Purohit
    Background: This research addresses the dearth of Human Resources studies within the logistics sector, offering valuable insights into the intricate relationship between resonant leadership and employee attitudes. With a focus on trade logistics firms in Delhi and the National Capital Region of India, the study seeks to fill a void in the existing literature by exploring the impact of resonant leadership on organizational commitment and turnover intention. Purpose: The primary objective of this research is to investigate the influence of resonant leadership on dimensions of organizational commitment and turnover intention among employees. Drawing on Social Exchange Theory (SET) and Meyer and Allen’s Three-Component Model of Organizational Commitment, the study introduces organizational commitment as a mediating variable in the resonant leadership-turnover intention relationship. Methods: Conducted through surveying employees in trade logistics firms, the study employed a sample of 371 participants. The data analysis utilized SMART-PLS structural equation modelling to comprehensively examine the relationships between resonant leadership, organizational commitment, and turnover intention. Results: The findings reveal a positive correlation between resonant leadership and organizational commitment, showcasing a significant reduction in turnover intention. Affective commitment emerged as the sole mediating factor in this relationship, highlighting its pivotal role in mitigating turnover intention among employees. Conclusions: This research contributes to the limited literature on the interplay between resonant leadership and employee attitudes, specifically within the context of trade logistics. The study underscores the importance of understanding and managing emotions in the workplace, particularly among leaders, as a means to foster commitment. Ultimately, this commitment acts as a powerful deterrent to turnover, promoting organizational sustainability in the long run.