JTMGE Vol. 1 No. 2 (October 2010)

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    Achieving Market Leadership: The Next Challenge for Technology Firms from Growing Countries
    (Chitkara University Publications, 2010-10) Eric Viardot
    Technology industries tend to follow a “winner-takes-all” model where the whole market belongs to an oligopoly of firms. Those companies are achieving an overriding position with a product or service whose dominant design is adopted by an overwhelming number of customers and makes it a de facto market standard. We have identified seven different moves used by the firms from the developed world to push their technology-intensive solutions to the market so that they become indisputable leaders. They offer a compatible or open technology to generate increasing returns; besides they create a supportive network; they also actively promote their technology through an aggressive branding; they go after the global market in order to reach the maximum volume of users; they minimize their production costs in order to lower their price and get to new customers; finally they constantly invest more than their competitors in order to reach a critical mass which make their solution unavoidable. Technology industries have long been dominated by companies from the developed world. However in the recent years, new players are coming from growing economies, especially from China for high tech products and India for technology services. In this paper, we will explore how those technology companies from growing countries -mostly China and India- can also apply those different actions in order to reach market leadership
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    Catalyst Role of Government R&D Inducing Hybrid Management in Japan: Lessons for Emerging Economies
    (Chitkara University Publications, 2010-10) Kayano Fukuda; Chihiro Watanabe
    Japan has achieved conspicuous technology advancement and subsequent productivity increase by overcoming threats and constraints of sustainable development of economy and society. The achievement can be attributed to a sophisticated combination of industrial efforts and government stimulation. This paper analyzes the government role in inducing industrial strength in Japan. Empirical analyses were conducted focusing on technology driven development trajectory between Japan and the US over the last two decades. The results reveal that Japan incorporates sophisticated mechanism enabling the hybrid management of technology fusing indigenous strength and learning ability. While the combination of government and industry stagnated in the 1990s, a swell of reactivation emerged in the early 2000s. This can largely be attributed to revitalization of the mutual interaction between government and industry. Such a catalyst role of government R&D inducing the hybrid management demonstrated by Japan would provide a new insight in emerging economies.
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    Measurement of Integration between NPD and Marketing Employees: Case of a Software Product Development Company
    (Chitkara University Publications, 2010-10) Mary Mathew; Manasi Joglekar; Pradeep Desai
    The relationship between marketing and new product development (NPD) is of great significance. It has been widely accepted that it also affects the success of the project or product to a large extent. But yet, this integration is not an easy task and presents lots of challenges to an organization. One of the major barriers is considered to be differences in the perceptions of marketing and NPD employees about each others’ tasks and the way they are supposed to cooperate. The study described in this paper is aimed at diagnosing these differences for a particular software products organization. The study has tried to capture these differences for integration behaviors between marketing and new product development (NPD) employees engaged in software product development. The study revealed that there was a significant difference between perception of marketing and new product development (NPD) employees over the current level of information flow from marketing to NPD as well the improvement required in the same. The priorities of marketing and NPD employees for improvement also seem to be quite different which is a serious concern as it can lead to lack of concerted effort in a particular direction. The paper describes these findings on the integration behaviours between marketing and NPD employees.
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    Technology and Entrepreneurship: How India Can Lead in Creating a Sustainable World Future
    (Chitkara University Publications, 2010-10) Neerja Raman
    In the last decade, a global economy saw unprecedented growth that resulted in world recognition of developing countries as having superpower potential. But, in economies like India growth has not been beneficial for large segments of the population thus creating a socially volatile opportunity gap between the rich and the poor. Through examination of game changing technology and business models, this article poses a strategy to support creation of a new economy that does not have to make a choice between growth and poverty eradication. The approach calls for leaders to invest in locally appropriate technology research, build market forces to scale impact in rural or remote areas and to expand on the success of the microfinance ethos of investing in people through education, training and healthcare. While challenges are acknowledged, this article focuses on the key innovation advantages: a growing market and a young population demographic which can position India as a leader in sustainable growth for the world. Partnerships between government, corporations, and academics that foster entrepreneurship can achieve economic as well as social prosperity and examples are provided as impetus in overcoming resistance to change.
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    Technology Leapfrogging: Findings from Singapore’s Water Industry
    (Chitkara University Publications, 2010-10) Michele Y.C. Chew; Chihiro Watanabe; Yuji Tou
    This paper illustrates Singapore’s strategy in catching up with global water treatment nations. Water is an important economic resource for Singapore, creating value-added jobs and stimulating research and development in various related technology trajectories. The analysis shows that from a nation lacking in competence in the water industry, Singapore has successfully transformed herself into a global hydrohub, exporting indigenous capabilities and offering consultancy for water projects. With long-term government policies and funding support for initial R&D and subsequent industry R&D inducement by means of the introduction of Public-Private Partnership (PPP) programme, Singapore has been able to build up her competence in waste water treatment. This is probably the first paper that analyses the development of the water industry in Singapore from the management of technology and policy perspectives.
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    Wanted: New Business Models for Profitable Expansion of Mobile Telephony in Rural India
    (Chitkara University Publications, 2010-10) Harsh Manglik; Kumar Ranjan; Raghav Narsalay; Svenja Falk
    Mobile network operators’ agendas for profitable growth include expansion into rural areas of developing countries, especially India. However, capitalizing on that opportunity will not be easy. Our research suggests that operators have yet to create and implement business models capable of driving profitable growth through rural expansion. We found that mobile network operators hold some mistaken assumptions about rural consumers’ needs and desires regarding mobile services. To achieve profitable growth and high performance through rural expansion, operators must develop a more accurate understanding of the mobile value proposition in rural communities, as well as potential barriers to adoption. . Mobile operators in rural markets must also build business models that work in the short term as well as the long term. Sacrificing short-term revenues to expand market footprint may not be the best strategy, because stiffening competition in urban markets will likely prevent operators from cross-subsidizing their rural expansion strategies. This report serves as a “midpoint review” of some key presumptions, strategies and models companies have used to drive their rural strategies over recent years.