JTMGE Vol. 10 No. 1 (April 2019)

Permanent URI for this collection

https://demodspace.chitkara.edu.in/handle/123456789/332

Browse

Browsing JTMGE Vol. 10 No. 1 (April 2019) by Title

Now showing 1 - 4 of 4
  • No Thumbnail Available
    Item
    A Study on factors influencing Consumers Behavior while availing Hospitality services
    (Chitkara University Publications, 2019-04) Meenakshi Sharma
    Consumer behavior (CB) involves acts, attitudes, ideas or experiences that fulfill the patron’s wishes and expectations (Solomon, 1996). This involves all activities that are directly involved in the acquisition, use and disposal of products and services, including the preceding and related decision-making processes. ‘ (Engel, Blackwell, & Miniard, 1995). When hospitality services are found and used, certain factors influence the decision-making process. The paper is predicated on a close review of studies coping with the hospitality business, for this purpose numerous analysis papers, websites and books area unit consulted for a close literature review and also the vital gaps area unit determined within the studies on the idea of that the researcher is developed the analysis downside, made hypothesis and chalked out an appropriate analysis, sampling style and hypothesis. Delhi is taken as sampling of analysis and every one the people higher than fifteen years aged were taken because the population of analysis. Sample size was calculated statistically and was more divided in 2 elements as a result of study is administrated on the idea of gender. The sampling was done proportionately from all the zones of Delhi. Data was taken from primary in addition as secondary sources. Paper analyzes consumer awareness of the hospitality industry’s Marketing mix policies. Study can so assist the welcome business to draw and customize their policies. The present analysis is administrated from the view of the buyer.
  • No Thumbnail Available
    Item
    Branding in the Online Space: The Emerging Frontier of New-Age Marketing
    (Chitkara University Publications, 2019-04) Deepti Sinha; Sachin Sinha
    Technology is proving to be both an enabler and a disabler as far as meaningful and effective brand experience is concerned. As humankind continues to march towards an elusive and illusive utopia of technological advancement, the personal touch of the brand experience is fast becoming a thing of the past. While it cannot be denied that the modern methods of marketing are leaving no stone unturned in ‘connecting’ with the customer, but, ironically enough, it is the ‘customer connect’ itself, which is getting lost in the process. Modern marketing, in general, and its digital avatar, in particular, are creating what can be called an ‘imaginary intimacy’ with the customer. The poor Alice-like customer is being led into a Wonderland of false promises. The clueless customer is being hoodwinked into believing that the gadget on his palm or his lap or his desk is the repository of remedies for all maladies. The biggest demerit of the digital revolution in marketing is that it has reduced consumer behaviour to a set of split-second reflex actions. The ‘thinking consumer’ is an endangered species now. This is a casualty of phenomenal proportions, which the marketer will realize to his detriment in the long run.
  • No Thumbnail Available
    Item
    Modeling Consumer Price Index: An Empirical Analysis Using Expert Modeler
    (Chitkara University Publications, 2019-04) Chaitanya Singla; Pradeepta Kumar Sarangi; Sunny Singh; Ashok Kumar Sahoo
    Consumer price index (CPI) a popular economic indicator for India that represents the prices paid by customers for goods and services consumedby them.CPI is often used as an economic indicator that reflects the change in prices of goods and services over a period of time. In this work an attempt has been made to develop a forecasting model for India’s CPI for the period of May to December 2018. The data used in this work is the all-India CPI data for the period January 2013 – April 2018. SPSS Expert Modeler method has been used to fit the models and analyzing the data.
  • No Thumbnail Available
    Item
    The Role of a Responsible Global Citizen (Gitizen) in the 21st Century: The Need, the Challenges and the Future
    (Chitkara University Publications, 2019-04) Uchit Kapoor; Robert Seinfield
    UNESCO promoted global citizenship (gitizenship) since the launch of the UN Secretary-General’s Global Education First Initiative (GEFI) on August 22nd 2012, which made fostering global citizenship one of its three priorities. This is a pedagogical guidance on global citizenship with 3 major outcomes: Education, Defense and Trade. (Taylor, 1997). It is the prerogative of the international community to clarify the conceptual underpinnings of global citizenship and provide policy and programmatic directions, this paper which is to a large extent conceptual and directive in nature has been developed in response after deeply studying the needs and demands of and on integrating global citizenship in most of the active countries in the world. It presents suggestions for translating global citizenship education concepts into practical and age specific topics learning objectives in a way that follows principles of adaptation in local contexts.It is intended as a resource for educators, curriculum developers, trainers as well as policy-makers, but it will also be useful for other education stakeholders working in non-formal and informal settings. Global citizenship encompasses a sense of belonging to whole humanity and common mankind. It emphasizes political, economic, social and cultural interdependency and interconnectedness between the local, the national and the global. Growing interest in global citizenship has resulted in an increased attention towards global dimension of citizenship, education, policy, curricula, teaching and learningThey can serve as the basis for defining global citizenship goals, learning objectives and competencies, as well as priorities for assessing and evaluating learning. These core conceptual dimensions are based on three domains of learning: cognitive, socio-emotional intelligence and global citizenship education (Freud, 1905).