JTMGE Vol. 8 No. 1 (April 2017)

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https://demodspace.chitkara.edu.in/handle/123456789/329

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    Characterizing and Profiling Global Segments of Responsible Consumers – A Narrative Review
    (Chitkara University Publications, 2017-04) Karnika Gupta; Narendra Singh
    The prime purpose of the paper is to examine and identify the determinants of responsible consumption behaviour by synthesizing the determinants’ structure as available in varied literature. Further, it profiles responsible consumers according to their identified categories of determinants. Content analysis is exercised on wide literature of more than one hundred research papers, articles and reports that narrate, characterize and profile responsible consumers. The identified demography of the responsible consumers includes: females, young, highly educated, academically intelligent, non-business academics, employed in high-status and leadership positions, members of small families and married with children living at home. According to sociological features, responsibles are the children of highly educated parents, get full support from their family, have liberal and democratic political views and hold time and availability to contribute for responsible acts. Viewing from an economic and geographic perspective, these consumers are average in income, satisfied with their income levels, not much wealthier and majority of them lives in urban areas and larger cities. The cultural features support them as collectivists with feeling of universalism. These consumers trust others, open to change, believe in civic-cooperation, like fun, have a network as members of environmental organizations, religious with extreme religiosity and love their country having highest national pride. As far as psychological features are concerned, they originate from a very good psyche, are initiators, internally controlled living indulgent lifestyles, future minded, less sceptic with high civic sense, creative, have harmony and believe in self efficacy. They are also environmentally concerned and settle in balance with nature. The paper will direct marketers in locating and serving the desired segment of responsible consumers. Information on various segmentation dimensions will facilitate easy policy making for STP model and favourable segmentation strategy formulation. The findings in the paper are based on the results of various studies which may be applicable only on the population similar to sample frame of the individual studies. Future researchers thus get a cue for a more refine research to supplement and enlarge the present inference of responsible consumer segments to disparate markets. The paper synthesizes vast varied literature for the first time in an evolving field of responsible consumption behavior. The outcome will provide base in theory formulation.
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    Roles of Exogenous Technologies in Vehicle Innovation: Cases from a Japan’s Automotive Parts Manufacturing Firm
    (Chitkara University Publications, 2017-04) Masahiro Nakagawa; Chihiro Watanabe
    This paper explores the roles of technological innovations in the growth of Japan’s motor vehicle industry, mainly from technology spillover perspective from the early 2000s to today. An empirical analysis focusing on business performances, R&D investments, and patent applications taking a noteworthy unique case in Japan was attempted. Empirical analyses on the productivity of patent to technology stock, use of exogenous technologies for their own technological innovation on its Automotive Business Unit elucidated that innovation capabilities, incorporation of exogenous technologies, and profit generation makes a virtuous cycle of continuous technological innovation. Furthermore, we found that the range of technology spillovers is not only expanding along with the development of information communication technology but also superposing itself intricately between organizational (industry– firm–business unit) layers.
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    Harnessing Women’s Potential as a Soft Engine for Growth – Lessons from Contrasting Trajectories between Finland and Japan for Growing Economies
    (Chitkara University Publications, 2017-04) Chihiro Watanabe; Kashif Naveed; Pekka Neittaanmäki
    Harnessing the vigor of women’s potential is essential for inclusive economic growth in a digital economy moving toward aging society. This can be a soft engine for sustainable growth substitutable for costly hard investment. While there exists explicit evidence of a virtual cycle between economic growth and gender balance improvement, emerging countries cannot afford to overcome the constraints of low income. Given the foregoing, this paper analyzed possible co-evolution between economic growth, gender balance improvement and digital innovation initiated by information and communication technology (ICT) advancement. Using a unique dataset representing the state of gender balance improvement in the function of economic growth and ICT advancement, an empirical numerical analysis of 44 countries was attempted. These countries were classified as emerging, industrialized and with a specific culture. It was found that while industrialized countries, typically Finland, have realized high performance in co-evolution, emerging countries have been constrained by low ICT advancement, and countries with a specific culture have, notwithstanding their high economic level, also been constrained by a traditional male-dominated culture. Japan is a typical case. Based on these findings, lessons from contrasting trajectories between Finland and Japan for emerging countries were analyzed. It is suggested that advancement of ICT, not only quantitatively but also qualitatively in such a way as constructing a self-propagating system, is crucial for emerging countries. A new practical approach for harnessing the potential resources for sustainable growth was thus explored.
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    Determinants of Offshore Outsourcing Locations – A Comparison on Voice Based Jobs in India and Philippines
    (Chitkara University Publications, 2017-04) Subhashish Mitra; Amit Mittal; Pawan Kumar Chand
    Present study like to examine the variables that are significant, in the selection of offshore outsourcing locations for the voice based jobs in India and Philippines. The study has statistically tested human resources factors, finance factors, national level factors, communication, language, culture, client and service provider relationship, service delivery, organizations credentials and regulatory environment. The study has used descriptive research design, survey questionnaire method and deliberative purposive sampling techniques on the total sample size of 178 top and middle level employees of BPOs and Call centres. Data were analyzed using structure equation modeling, multiple regression, weighted least square method and Path analysis. Results of the study shows, overall affects of above discussed factor variables on the selection of location as Philippines are more than choosing India as preference of location for voice based jobs.