JTMGE Vol. 15 No. 2 (October 2024)

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https://demodspace.chitkara.edu.in/handle/123456789/321

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Browsing JTMGE Vol. 15 No. 2 (October 2024) by Author "Nitin Patwa"

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    Access Over Ownership – Trust and Sustainability in Evolving Consumer Preferences
    (Chitkara University Publications, 2024-10-10) Nitin Patwa; Dhrupad Mathur; Umesh Kothari; Ahmed Nadzry Azlil
    Background: The sharing economy (SE) has transformed traditional consumption patterns, emphasizing access over ownership. Digital platforms have expanded the scope of sharing beyond close social circles, creating an ecosystem where trust and sustainability play a crucial role. While prior research has explored the economic and technological drivers of the SE, there is a growing need to understand the psychological mechanisms influencing consumer participation. Self-Determination Theory (SDT) and the Mindset Theory of Action Phases (MAP) offer insights into the motivational and cognitive factors driving individuals toward shared consumption. Purpose: This study examines the interplay between trust, sustainability, and consumer attitudes toward the sharing economy, exploring how intrinsic and extrinsic motivations shape participation. Specifically, it investigates how psychological needs and mindset shifts influence engagement in SE platforms and whether sustainability concerns act as a moderating factor. Methods: A quantitative research design used structural equation modeling (SEM) to analyze survey data from respondents. The study develops and tests a conceptual framework linking trust, sustainability, and consumer motivation, incorporating latent constructs derived from SDT and MAP. Results: Preliminary findings indicate that trust significantly mediates consumer willingness to participate in SE platforms. Sustainability considerations also enhance participation, particularly among consumers with strong intrinsic motivation. The results further suggest that individuals with a deliberative mindset are more likely to engage in SE when sustainability benefits are evident, while those with an implemental mindset focus more on trust and economic incentives. Conclusion: This study contributes to the growing discourse on consumer psychology in the sharing economy by integrating motivation theories with sustainability and trust factors. The findings have practical implications for platform designers and policymakers seeking to foster greater participation in SE models.
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    Mapping Social Media Research Trends in Hospitality and Tourism: A Bibliometric Perspective
    (Chitkara University Publications, 2024-10-25) Ishani Sharma; Namita Sharma; Nitin Patwa
    Background: Social media has transformed the landscape of the hospitality and tourism industry, facilitating real-time interactions, user-generated content, and electronic word-of-mouth (eWOM), while also creating challenges for businesses. The rapid growth of technologies such as artificial intelligence, big data, and mobile platforms has further accelerated social media’s impact on tourist behavior, creating the need for a comprehensive understanding of these trends. Purpose: This study aims to map the research trends in social media within hospitality and tourism, identifying key themes, influential papers, and emerging research areas. By conducting a bibliometric analysis, this paper seeks to provide insights into the evolution of social media research in the industry and highlight future directions for scholars. Methods: A bibliometric analysis was conducted on 1604 documents published between 2004 and 2022, retrieved from the Web of Science Core Collection. The analysis employed R software and the Biblioshiny interface to perform descriptive assessments, including keyword co-occurrence, co-citation networks, and visual depictions of research trends. The study examined publication types, author collaboration, country productivity, and key topics in the field. Results: The study revealed significant growth in research on social media’s impact on tourist behavior, with a 35.11% annual growth rate. Key themes include eWOM, destination marketing, and consumer behavior, with interdisciplinary contributions from marketing, e-commerce, and tourism studies. The most relevant sources and authors were identified, with “Journal of Business Research” being the most prolific journal. Technological advancements, particularly in artificial intelligence and big data, were found to drive much of the recent research. Conclusion: This study provides a holistic overview of social media research in hospitality and tourism, highlighting its interdisciplinary nature and growing global collaboration. The findings underline the importance of integrating advanced technologies into future research, offering a structured framework for scholars to explore emerging areas such as corporate social responsibility and personalized consumer engagement.
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    Mapping the Research Landscape of Green Marketing and Sustainable Tourism: A Bibliometric Perspective
    (Chitkara University Publications, 2024-10-25) Namita Sharma; Ishani Sharma; Nitin Patwa
    Background: Through bibliometric analysis, this study offers a systematic understanding of green marketing and sustainable tourism research, contributing to the academic discourse and offering a foundation for future scholarly work in this evolving field. Purpose: This study aims to conduct a comprehensive analysis of the existing literature on green marketing and sustainable tourism. Additionally, it seeks to identify emerging trends and propose a future research agenda within this domain. Methods: A thorough review was conducted on a dataset of 117 articles sourced from the Scopus database, spanning the years 1999 to 2023. Using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) methodology, bibliometric techniques, including science mapping and performance analysis, were applied with VOSviewer to evaluate the selected literature. Results: The study reveals a structured overview of current scientific research on green marketing and sustainable tourism. The majority of publications originate from developed countries, with a notable increase in international research collaborations over recent years. Key themes and emerging trends were identified through keyword co-occurrence, suggesting future research opportunities in sustainable practices within the tourism sector. Conclusion: This analysis highlights patterns in the literature on green marketing and sustainable tourism, providing valuable insights for tourism industry stakeholders. The findings can aid researchers and organizations in developing strategic initiatives that align with sustainable practices.