A Study on Development of Dual Phase Mobile Banking Adoption Model

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dc.contributor.authorAsha Rani
dc.contributor.authorKiran Mehta
dc.date.accessioned2026-01-15T09:10:27Z
dc.date.available2026-01-15T09:10:27Z
dc.date.issued2018-10
dc.description.abstractThe paper focused on development of mobile banking adoption model depicting two phases of mobile banking adoption vis-à-vis reducing the resistance to adopt mobile banking and inducing the adoption of mobile banking. The paper has used integrated Technology Acceptance Model (TAM) as proposed by Gu et al. (2009), along with two other factors namely Trust and Relative Advantage to study mobile banking adoption behaviour and Resistance Model as proposed by Laukkanen & Kiviniemi (2010) adding relative disadvantage (negative relative advantage) as one more factor, to study the mobile banking resistance behaviour. The data has been collected using online as well as offline questionnaire from 633 respondents in India. The model of dual phase mobile banking adoption will raise an opportunity for increased use of mobile banking in India.
dc.identifier.issn0976-545X
dc.identifier.issn2456-3226
dc.identifier.otherhttps://doi.org/10.15415/jtmge.2018.92004
dc.identifier.urihttps://demodspace.chitkara.edu.in/handle/123456789/432
dc.language.isoen
dc.publisherChitkara University Publications
dc.subjectAdoption Behaviour
dc.subjectIndia
dc.subjectMobile Banking
dc.subjectResistance Behavior
dc.subjectmobile banking in india
dc.titleA Study on Development of Dual Phase Mobile Banking Adoption Model
dc.typeArticle

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JTMGE Vol. 9 No. 2 (October 2018)