E-NAM – Digital Agricultural Market: Challenges and Opportunities in India

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dc.contributor.authorMohit Garg
dc.contributor.authorShelly Singhal
dc.date.accessioned2026-01-17T06:18:14Z
dc.date.available2026-01-17T06:18:14Z
dc.date.issued2021-10-15
dc.description.abstractAgriculture is one of the most crucial sectors of the Indian economy. Growth and development of agriculture and allied sectors directly affect the well-being of people at large, rural prosperity, and employment opportunities, and theyit forms an important resource base for many agricultural-based industries. Following independence, agricultural production in India has improved significantly. But there is a deficiency in the agricultural marketing framework in India. The system of agricultural marketing in India has a long path-way between the producer and the ultimate consumer of agricultural produce (Gopal Naik et al. 2002:,Basu 2020). To shorten this path, the government of India broughtings digitalization in agricultural marketing in April 2016 through E-NAM (Electronic- National Agriculture Market) to bring the marketing of agricultural commodities to a digital form. All this requires a great revolution in agricultural extension services for different stakeholders. The current study evaluates the various challenges and opportunities in India through E-NAM for different stakeholders. The current study is descriptive and based on secondary data collected from websites, newspapers and journals.
dc.identifier.issn0976-545X
dc.identifier.issn2456-3226
dc.identifier.otherhttps://doi.org/10.15415/jtmge.2021.122005
dc.identifier.urihttps://demodspace.chitkara.edu.in/handle/123456789/453
dc.language.isoen
dc.publisherChitkara University Publications
dc.subjectE-NAM
dc.subjectAgricultural Marketing
dc.subjectDigitalization and Stakeholders
dc.titleE-NAM – Digital Agricultural Market: Challenges and Opportunities in India
dc.typeArticle

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JTMGE Vol. 12 No. 2 (October 2021)