Browsing by Author "Nitika Sharma"

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Risk and Return Relationship: A Study of BSE Sensex Stocks in Indian Stock Market
    (Chitkara University Publications, 2024-04-10) Nitika Sharma; Kshitij Bhargava; Dixit Sunail
    Background: The present study is based on risk and return analysis of BSE Sensex stocks, which is the index of the Bombay Stock Exchange, and is based on the secondary data from the past 5 years. The Sensex index is the Bombay Stock Exchange of India’s benchmark that is broadly based on the stock market index of the Indian equity market. Purpose: The main objective of the study was to investigate the risk and return of the stocks listed in Sensex and create a portfolio that reduces the unsystematic risk through diversification. Methods: The study used secondary data from the past 5 years to analyze the risk and return of Sensex stocks and to construct a portfolio with reduced unsystematic risk. Results: In this study it was found that the risk factor in the Sensex index was quite low and returns were quite moderate. Whereas the risk factor in the portfolio was quite low as well, the return-yielding capacity of the portfolio was high. It depends upon the investor’s risk appetite whether to invest in the Sensex index or the created portfolio. Conclusion: The study concludes that while the Sensex index offers low risk and moderate returns, a well-diversified portfolio can yield higher returns with similarly low risk. The choice between investing in the Sensex index or the portfolio depends on the investor’s risk tolerance and return preferences.
  • No Thumbnail Available
    Item
    Services Provided by Retails Outlets and Their Influence on Customer Satisfaction in Case of Home Appliances and Electronic Products
    (Chitkara University Publications, 2022-10-30) Manoj Govindaraj; Ravishankar Krishnan; Jenifer Lawrence; Nitika Sharma
    Background: This study shows how significantly the retail sector impacts customer satisfaction through service quality. Purpose: This study delves into the influential factors within the realm of service quality dimensions offered by electronic retail outlets and their consequential impact on customer satisfaction. Method: The research employs standardized regression weights to identify the critical service quality dimensions impacting customer satisfaction. Key dimensions include tangibility, responsiveness, reliability, and empathy, with reliability emerging as the most influential factor. Result: Findings underscore the significance of several service quality dimensions, including tangibility, responsiveness, reliability, and empathy, within the context of a retail outlet. Each of these dimensions plays a vital role in shaping the customer’s experience and satisfaction. Notably, reliability emerges as the linchpin, signifying that customers place a premium on the predictability and trustworthiness of services provided by electronic retail outlets. Conclusion: Retail businesses should prioritize enhancing tangibility, responsiveness, reliability, and empathy as part of their customer-centric strategies. These improvements have the potential to exert a substantial and positive influence on customer satisfaction. By acknowledging the pivotal role of these dimensions and incorporating them into their operations, retailers can design strategies that lead to heightened customer experiences and, ultimately, elevated levels of customer satisfaction.