Browsing by Author "Monica Bhardwaj"

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    Contribution of Decision Support System in Enhancing Productivity and Profitability of the Firm
    (Chitkara University Publications, 2013-10) Tanuja Kaushik; Monica Bhardwaj
    The business paradigms are changing amidst changing business environment. There are newer technologies at disposal, rising customer awareness and their expectations from the need to attain efficiency and effectiveness in business processes for survival and competitive advantage. This paper provides insights on the significance of business decision making and present state of organizations that are striving to achieve optimal utilization of limited business resources. The paper highlights the nature of linear programming model and its importance in effective business decision making. The business impact of model is illustrated in the case using the linear programming model and transportation method through excel solver in computer manufacturing firms to help in deciding optimum quantity to produce within limited resources and how the computers manufactured can be distributed to market places at minimal cost. The paper elicits the effectiveness of the linear programming model to realize good decision making in business by meeting the business objectives through optimal utilization of resources. It concludes that model driven decision support system enhances the productivity and profitability of the firm in a constrained environment and is a highly effective model for solving business problems.
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    Exploring Intention to Adopt Mobile Banking Amongst Indian Youth
    (Chitkara University Publications, 2014-10) Renu Aggarwal; Monica Bhardwaj
    The purpose of the present study is to investigate the major factors that influence the intention to adopt mobile banking. It explores the adoption factors using technology acceptance (TAM) and diffusion of innovation (DIT) theory. Major focus of the study is on the young consumer group that is more likely to adopt mobile banking. Analysis of the study is based on responses from college students in the national capital territory (NCT) of Delhi. Data is analysed using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Results indicate that constructs viz., perceived usefulness (PU), perceived ease of use (PEOU), compatibility; trust and attitude are significant factors to be considered for determination of intention to adoption mobile banking. The study includes implications for researchers and practitioners in terms of identifying the key indicators of adoption of emerging technologies pertaining to mobile banking. It forms a base for future research to predict technology adoption in the context of developing countries.