Browsing by Author "Amandeep Kaur"

Now showing 1 - 3 of 3
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    Navigating Consumer Engagement: A Bibliometric Study of Content Marketing Research
    (Chitkara University Publications, 2024-10-15) Rupinder Kaur Tiwana; Amandeep Kaur
    Background: This Study explores the critical role of content strategy in fostering consumer engagement across digital platforms. Purpose: By examining various approaches to content marketing, we highlight best practises that enhance audience interaction and brand loyalty. Methods: This research provides a comprehensive bibliometric analysis of content marketing, using a dataset of 106 articles chosen using the PRISMA technique using Scopus analysed by VOSviewer. Results: In addition to highlighting the most cited authors and countries that have contributed to the literature, our analysis uses keyword co-occurrence to outline four important research clusters: Digital Rights in E-Commerce, Engaging Audiences through social media and Digital Marketing, Engagement through Facebook Digital Content and Strategic Content for consumer engagement. Conclusion: This study not only maps the current state of digital content marketing research but also provides actionable insights for scholars and practitioners aiming to enhance and explore new dimensions of this evolving sector.
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    Real World of Artificial Intelligence – A Review
    (Chitkara University Publications, 2020-10) Amandeep Kaur; Madhu Dhiman; Mansi Tonk; Ramneet Kaur
    Artificial Intelligence is the combination of machine and human intelligence, which are in research trends from the last many years. Different Artificial Intelligence programs have become capable of challenging humans by providing Expert Systems, Neural Networks, Robotics, Natural Language Processing, Face Recognition and Speech Recognition. Artificial Intelligence brings a bright future for different technical inventions in various fields. This review paper shows the general concept of Artificial Intelligence and presents an impact of Artificial Intelligence in the present and future world.
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    Understanding Current Trends on Internet of Things – An Overview
    (Chitkara University Publications, 2019-10) Pankaj Dariya; Vanshuka Puri; Amandeep Kaur
    Internet of Things (IoT) is the concept of providing automation by adding some level of digital intelligence to physical devices. It relates to the activities of data sharing, data controlling and automation among billions of physical devices around the world. Lower price of processor, wireless network and inexpensive technologies result in turning any object into the part of internet. Smart environment equipped with sensors provide automation in interrelated computing devices, machines, animals and human resources. Data collected from different smart devices is being interpreted by different researchers for analyzing in order to make better business decisions. This review paper has shown experimental research on the Internet of Things published since 2013. We summarize different applications of IoT in various fields and highlighted various issues related to different factors of IoT enabled devices.