JTMGE Vol. 12 No. 2 (October 2021)

Permanent URI for this collection

Now showing 1 - 1 of 1

E-NAM – Digital Agricultural Market: Challenges and Opportunities in India
(Chitkara University Publications, 2021-10-15) Mohit Garg; Shelly Singhal
Agriculture is one of the most crucial sectors of the Indian economy. Growth and development of agriculture and allied sectors directly affect the well-being of people at large, rural prosperity, and employment opportunities, and theyit forms an important resource base for many agricultural-based industries. Following independence, agricultural production in India has improved significantly. But there is a deficiency in the agricultural marketing framework in India. The system of agricultural marketing in India has a long path-way between the producer and the ultimate consumer of agricultural produce (Gopal Naik et al. 2002:,Basu 2020). To shorten this path, the government of India broughtings digitalization in agricultural marketing in April 2016 through E-NAM (Electronic- National Agriculture Market) to bring the marketing of agricultural commodities to a digital form. All this requires a great revolution in agricultural extension services for different stakeholders. The current study evaluates the various challenges and opportunities in India through E-NAM for different stakeholders. The current study is descriptive and based on secondary data collected from websites, newspapers and journals.